design lectures


Accademia Italiana Fashion and Design school – Bangkok

“Product design summer courses 2011 -June/July”

“Emotional design”

Pleasant things work better

Products do not exist to merely perform tasks, they satisfy other functional requirements; aspirations, cultural, social and emotional needs.

To be able to ‘design for emotion’ we need to understand how emotions are brought about; why different people feel different emotions towards a product, are there any factors which are applicable to us all, how are emotions measured? We also need to know how emotions influence the behavior of the user; why are attractive things easier and more satisfying to use, what makes the user more emotional attached to one product than another, why do emotions cause the user to behave irrationally?

Ultimately, we need to understand how designers can input and apply this knowledge in the design process; how can they understand the user’s concerns, what tools are available to them, how can they instill emotional value in to their design?

Emotional cues of all successful designs are a great thing to keep in mind.

Rationale

Development of the expressive potential of each student aimed at the creation of a “design” mentality”. From the manipulation of simple forms to the creation of more complex solutions.

Description of the Project:

During the first phase, the students learns how to get inspired from different sources and are invited to gather information from books, magazines, catalogues, the internet, etc.

Afterwards, a group discussion is opened in the classroom with the objective of stimulating reflections on the subject to deepen and focus on the fundamental aspects of the project. The designing phase is the next step of the workshop in which the student’s ability and his/her expressive desires are developed, from the concept to the final project, a clock design prototype.

Lecturing in this workshop is  Dr.arch. Francesco Cappuccio, Head of the Interior and Product design department at the Bangkok headquarters.More info: http://www.cappucciodesign.com/

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The Theory behind the ironic design

Interior and product design Workshop (60 hrs.) June 2010

Nowadays there is a highly ironic, very irreverent, and sometimes conceptual movement that brings humor to serious mundane products, its goal is to make the task of every day chores just a bit more fun.

This renowned popular trend of taking ordinary household products and transforming them into objects of desire starts almost 20 years ago, when some design companies like “Alessi” realized that there was a general conse

nsus that products need to go beyond consideration of form and function and become “objects of desire”.

To achieve this, products must make pleasurable emotional connections with their end-user through the joy of their use and the beauty of their form (emotionalism).

Objects capable of evoking positive emotions and feeling that are provocative with a mischievous sense of humor: bubbles are transformed into shelves, drops of water into rugs, plants into wall-hangers, penguins into soap dishes (many of them had won distinguished awards and are in museums all around the world).

All of them are based on the assumption that emotional needs have to be satisfied as much as the practical ones, this design captured a new optimism, a new youthful spirit, objects that appeal to the subconscious memory of their users.

Rationale

Development of the expressive potential of each student aimed at the creation of a “design” mentality”. From the manipulation of simple forms to the creation of more complex solutions.

Description of the project

During the first phase, the students learns how to get inspired from different sources and are invited to gather information from books, magazines, catalogues, the internet, etc.

Afterwards, a group discussion is opened in the classroom with the objective of stimulating reflections on the subject to deepen and focus on the fundamental aspects of the project. The designing phase is the next step of the workshop in which the student’s ability and his/her expressive desires are developed, from the concept to the final clock design prototype.

Lecturing in this workshop is Dr.arch. Francesco Cappuccio, Head of the Interior and Product design department at the Bangkok headquarters.More info: http://www.cappucciodesign.com/

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“Where do new ideas come from?”


Inspiration from the oddest places

Interior and product design Workshop (15 hrs.) november 2010

Inspiration and ideas for designs can come from the strangest and most obscure places, it’s all about keeping your eyes open. Sometimes, a single action or event can inspire a myriad of ideas.

workshop photos

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Nowadays accessories are so important that consumers are interested in knowing the designers behind their favorite belt, bags and shoes.

We do live in an age where accessories have taken center stage, where the ‘It’ bag or shoe seems to have become more important than the right dress.

Accessory in fashion are elements which not only compose the style of a person, they tend even to define this person just as much as or more than clothes do.

Description of the Project:

The workshop start with a lecture, the students learns how to get inspired from different sources and is invited to gather information from books, magazines, catalogues, the internet, etc.

Afterwards, a group discussion is opened in the classroom with the objective of stimulating reflections on the design subject to deepen and focus on the fundamental aspects of the project. The designing phase is the next step of the workshop in which the student’s ability and his/her expressive desires are developed, from the concept to the final prototype (virtual or real)

Projects: a Belt, Puller and/or Hair Accessories.

Presentation of the design Project

Bi-dimensional technical drawings in appropriate scale.

The student has to use a A3 format for sketches, thoughts, sources of inspiration, etc.

The prototype will be made in clay or in 3d computer virtual reality.

Lecturing in this workshop is Dr.arch. Francesco Cappuccio, Head of the Interior and Product design department at the Bangkok headquarters.More info: http://www.cappucciodesign.com/

workshop photos

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“The ceramic design development for new markets in a globalized world”

May 2007: A seminar entitled “The critical ceramic design development for new markets in a globalized world” was held at the Accademia Italiana in Bangkok in collaboration with the National Metals and Materials Technology Center.

This seminar was given by Prof. Francesco Cappuccio, interior and product designer and head of this department at the Accademia Italiana. This event provided another occasion for encounter at an international level on the design themes most important to Thai industry.

Seminar Highlights :

• Introduction about the lecturer: a brief description of his design works and his experience in the field of product design.

• An overview of the latest designs in ceramics including a wide range of new, modern ceramic products from tableware to sanitary items including tiles.

• New trends in houseware products and how to apply new trends to products in real situation.

• The advantage of supplies partnership.

• The concept of a modern-day souvenir: how to change or modernize it.

• Possible future for Thai ceramics: theoretical and methodological perspectives towards the study of Thai archaic symbols. The lecturer will show his research on the archaic symbol and how to apply and transform that symbol to real products.

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Francesco Cappuccio interview on Thailand international channel

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